Account overview

Know what is happening, why it matters, and what comes next.

Demo workspace

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Last 30 days

Performance at a glance

Ad spend+8.2%

$12,480

Total paid to Google and Meta this month.

Qualified leads+18.4%

326

People who took a valuable action, not just clicked.

Cost per lead-8.7%

$38.28

Average cost to create one qualified lead.

ROAS+0.62×

4.18×

Estimated revenue returned for every $1 in ad spend.

Today's brief

Efficiency improved without increasing risk.

Lead volume is up 18% while cost per lead is down 9%. I found two low-risk improvements ready for your review.

Blended result

Spend and qualified leads

Google + Meta

$3.10 avg. cost per click7.8% lead rate$52,166 attributed revenue

Agent activity

Search term review completedReviewed

1,284 queries checked across Google Ads.

9:42 AM

Spend anomaly preventedProtected

A 31% morning spike triggered the daily budget guardrail.

8:10 AM

Meta creative mix updatedApplied

Approved change PM-204 shifted $12/day between active ads.

Yesterday